27 Aug Top Tips for Property Sales – Julia Ryan
Julia Ryan is a Director at Happy Place. She sat down with us to discuss her top tips for developer’s preparing for property sales.
Why is staging important for developers?
Staging is a must for developers looking to get the best outcomes when selling their projects. Selecting the right type of furniture and colour schemes can either make or break a property sale. It is also a really easy way to stand out from your competition by creating a space that is unique and memorable, especially when your buyer might be considering a number of similar properties. A big part of staging a property should be telling a story and creating an environment where a potential buyer can immediately see themselves living there.
Curb appeal can make or break a sale
It takes most potential buyers around eight seconds to decide whether or not they like a property. So, it is crucial to ensure that their first impression is the right one and they enter a space in a positive frame of mind. People buy properties with their hearts as much as to their heads. Sometimes, it’s the little things that help make an amazing first impressions. For example, if it is a multi-unit project, the entrance and common areas are critical in forming that connection early on. Ensure spaces are furnished with things such as artwork and planting, if the space allows.
Pick appropriate furniture
It sounds simple, but a lot of people make mistakes with selecting furniture that is not the ideal size, which can have a negative impact on how a space looks and feels.
Establish your target audience
Think about how the end user will be living in the property. Will they be entertaining? Do you need to show that the space can accommodate guests? Do you need to show them where they can have a home office? Is there enough storage in the base build or should you add some storage furniture? Consider your target market and what style might appeal to them most. Staging should not be “one size fits all”, it is important that it is tailored to the most likely buyer group.
Colour is a powerful tool
Colour is a very personal choice, but its impact is as strong as smell and sound. It can make or break a space. Try to keep your colour palette in your property to a handful of colours and more on the neutral side. One colour won’t create a mood! If your project is quite neutral it is really important to add patterns and texture to your scheme. You don’t want your property to come across as bland, but you don’t want to overstimulate buyers with too many colours. If you feel daunted by colour, a simple design rule is the 60-30-10 rule. This rule suggests that 60% of your space is the main colour of your room –walls, large pieces of furniture. Your next 30% is your secondary colour, which could be curtains, smaller pieces of furniture, etc. There colours should work harmoniously together to create a backdrop for your accent colour, which is your last 10%. Using this rule can make choosing colour less daunting, and help you achieve balance in decorating your property.
Co-ordinate your interiors
Invest in some fresh bedlinen and towels when you start site visits. Keep linen white or neutral and add layers of colour and texture with throws and cushions. Fold and arrange fluffy towels in your bathroom to create a luxurious feel, and don’t forget the bathmat! Add some greenery in the form of plants and flowers.
Communicate your offering
Your marketing material and online presence has never been more important – so good photography and even virtual tours will increase your reach to buyers who may not be able to inspect at this time. Consider some staging advice prior to your photography – this can really set your property apart from your competition.
Stay tuned for more collaborative pieces!