Developer difficulties

21 Aug Developer difficulties

Richard Potts, Director, Chartfield Homes


Before making the move to be full focused on development, what were some of the greatest Brexit driven challenges you thought you would face? How have you gone about mitigating these? 


Having worked as a developer for many years, (albeit as an employee) I have seen huge changes in the market; the issue for me was leaving paid employment to strike out on my own. I feel that the greatest issue with Brexit is uncertainty over the process, timescale and outcome and what it will mean for the economy, generally, and the housing market. To mitigate these issues, I am being very selective in the types of developments I view as suitable. The location must be right, the mix of units and sizes must be appropriate for the local marketplace and most importantly, we must not overpay for the land in the first place and start from a weak position.

Considering your previous planning experience, what, from your perspective is the greatest impact Brexit has had on developers?


Considering my previous planning experience, the greatest impact Brexit has had on developers is the uncertainty about the future leading to delays in making financial decisions. This has affected developers due to their prospective purchasers procrastinating and the developers themselves delaying investment in their people and companies.


Your focus as a developer is on large single units, how will you ensure that sales are successfully secured in the current market? 


My focus as a developer is on high quality but modestly sized homes (circa 800-3500 sqft). I feel that an increase in design flair and quality is a huge differentiator from the homogenous, low-quality boxes volume developers produce. This will ensure people feel they are getting an individually designed and better-produced home.

How do you think the developer approach has changed between now and times of political certainty? 


Given any uncertainty in the market volume developers will go into hibernation, they will cut production only to meet provable demand and cease investment in new land. This, whilst prudent on the face of it, is a blunt approach as inevitably when the market improves, they are not in a position to ramp up production quickly as they have few new sites coming through and active sites have been slowed down. This approach exacerbates the supply and demand issues we see in the UK market. As a smaller developer, I hope to be more agile in dealing with market fluctuations by way of a more creative approach to land buying and building.

How does your approach to securing planning differ between now and in times of political and economic stability? 


Unfortunately, the planning system is such a subjective and needlessly long process, this is often not an issue as a period of economic uncertainty may well be over before planning permission is issued. Should the economic conditions appear adverse at the time of a planning consent being granted, then one must rely on one’s ability to have negotiated a flexible land purchase contract in the first place to ensure there is room to delay a purchase until the appropriate time.

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