Clearly, Corporate Social Responsibility (CSR) is becoming increasingly ingrained in corporate culture. As profit generating organisations, we have a duty to help those in less fortunate positions to us. We interact with each other at work and speak to people in other businesses which can easily create the perception that everyone in the city lives similar lives. If we take a step back and look at the broader picture, you quickly realise that this is not the case. There is a big social disparity which exists in London and it is important that those in the corporate world take time to push the ladder down to those that feel disconnected from the realm we are in and make some attempt to pull them.
Engagement Session about Combatting Social Disconnect:
Recently, Avamore’s Marketing Manager, Sabinder attended a community engagement session with the charity ThinkForward, an organization which has a strong reputation for supporting young people that are generally at high risk of unemployment to alter their path and help them make a positive transition into the workplace. For instance, the charity uses a scoring system that identifies the individuals who are considered to be most ‘at risk’. Subsequently, they are put on the program between academic years 9-13.
The session took place with 12 young people that had been part of the program for the past 5 years. The purpose of the afternoon was to open a dialogue with young professionals. This enabled them to talk about some of the concerns around entering the workplace. Additionally, to reduce misconceptions of working in the corporate sector. Likewise, the session also offered a platform for discussion which allowed the professionals to talk about their real-life experiences. Moreover, this allowed young people to ask any questions.
Conclusively, the session curated a rare scenario with people from opposite ends of the spectrum having real-life conversations.
How the Property Industry can Help:
Evidently, the property industry is fortunate to help charities where there are parallels in our daily work. Whilst these organizations generate a huge impact, it is important to acknowledge that we have a wider responsibility to society. If nothing else, it is a chance to acknowledge the social disparity which we face in London.
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