15 Mar Combatting the social disconnect
Corporate Social Responsibility (CSR) is becoming increasingly engrained in corporate culture. As profit generating organisations, we have a duty to help those in less fortunate positions to us. We interact with each other at work and speak to people in other businesses which can easily create the perception that everyone in the city lives similar lives. If we take a step back and look at the broader picture, you quickly realise that this is not the case. There is a big social disparity which exists in London and it is important that those in the corporate world take time to push the ladder down to those that feel disconnected from the realm we are in and make some attempt to pull them.
Recently, Avamore’s Marketing Manager, Sabinder attended a community engagement session with the charity ThinkForward, an organisation which has a strong reputation for supporting young people that are generally at high risk of unemployment to alter their path and help them make a positive transition into the workplace. The charity uses a scoring system which identifies the individuals who are considered to be most ‘at risk’ and are put on the programme between year 9-13.
The session took place with 12 young people that had been part of the programme for the past 5 years. The purpose of the afternoon was to open a dialogue with young professionals to talk about some of the concerns around entering the work place and to reduce misconceptions of working in the corporate sector. The session also offered a platform for discussion which allowed the professionals to talk about their real-life experiences and for the young people to ask any questions. The session curated a rare scenario with people from opposite ends of the spectrum having real life conversations and for a few hours, the barriers to entry into the corporate work place were completely unlocked.
The property industry is fortunate to be able to work with charities where parallels can be drawn in our day to day work. Whilst the work of these organisations generates a huge impact, it is always important to acknowledge that we also have a wider responsibility to society and any opportunity to engage with future generations should be seized. If nothing else, it is a chance to acknowledge the social disparity which we face in London and do something small to try and correct the imbalance which we face.